The Lego Organization History

august 2, 2023 12:00 e.l. Published by

The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make payments in the absolute depths of the 1930s, but the miniscule prototypes he previously made of things like ironing planks and ladders had great potential simply because children’s toys. He named the company Seglar after two Danish sayings, leg and godt, that means “play very well. ”

In 1958, he developed the iconic lego brick with pipes inside that means it is interlock to lego parts. This revolutionary innovation revolutionized the company and allowed that to develop at an astonishing pace.

By the 1960s, Lego had broadened its foreign reach and began manufacturing toys below license in North America with an arrangement with luggage producer Samsonite. This company also begun selling value packs with all the items was required to build a particular model, and introduced committed themes including Space (with astronaut minifigures), Castle, Town (later renamed Seglar City), and FabuLand.

In the early 1970s, Lego needed a remarkable step forward with its introduction of Lego data that possessed movable legs and arms. The company also began using more clear plastic and producing larger prevents for younger children, a sections called Duplo. In the eighties, Lego’s sales grew at an extraordinary rate of ten percent annually, inspite of overall model industry product sales growth slowing.

Today, Seglar is a substantial global firm with gross income of over $5. almost 8 billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it still feels less just like a ruthlessly business giant and more like an older family friend.

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This post was written by andrei